Main Persona

Name: Roy Gyllenstååhl
Age: 22
Hometown: Stockholm, Sweden

Background

Roy Gyllensthåål is from Stockholm, he is 22 years old and studies his third year at Stockholm University to become a lawyer. He lives with his girlfriend Emma and they have been together for around 2 years. When it comes to music he prefers to listen to american folk music, mainly because he likes the feels it gives him but also because it soothes his mind. When listening to music he likes to give his good old guitar a go and play along even though he isn’t that great.

Personality

Roy is a very ambitious guy who does everything to succeed with what he has sought out to do. Humble isn’t really his thing and he loves it when people recognises his daily performances. A cause for this can be that he is the youngest child in the family, a ‘mommys boy’ and that his two older sisters has spoiled him throughout his life. When he sees someone that does something better then him he can become quite jealous and therefore he always tries to improve. Even though he likes to look good in public he does not apply this to when he is at home where it can be quite messy sometimes. He can have quite a temper when things does not go as planned but he has a lot of ways to handle this.

Today

In his spare time he likes to do family research because it fascinates him to see where he comes from. He is also interested in environmental issues and tries to always stay updated with the latest discussions about this. Traveling and seeing new places is something he likes and would like to do more, he believes that you should try to get as much experience as possible while you are young. Cooking food is something he has started to fancy since he moved in with his girlfriend and the kitchen is a place where he has time to reflect upon his daily life. Roy is what you would call a social media junkie and he enjoys taking photos of his daily performances and uploading it to instagram for all his friends to see. He doesn’t really go to museums because he associates those places with his younger schooldays. At that time he was always forced to go and therefore he has a negative attitude towards it.

Secondary Persona - Lena Johansson

Secondary Persona

Name:            Lena Johansson 

Age:               34

Hometown:   Stockholm, Sweden

Background

Lena is born and raised in Stockholm. She works at Blackeberg Gymnasium as a curator; a job she really enjoys as she thinks that she can make the students lives better. Lena currently lives alone in a small apartment near Kristineberg but dreams about meeting the right man to have children and start a family with.

 Lena has a lot of female friends that she hangs out with. The highlight of the year is when Melodifestivalen starts and they all gather to watch and talk about it. They also travel together once a year with charter to spend time together.

Personality

Lena is a very social person, she loves to meet and get to know new people. She always has a smile on her lips and she finds it easy to laugh at almost everything. However, she has difficulties in finding a life partner. She has had some problems with relationships previously in her life and has a hard time to commit to someone.

 Sometimes her work can be stressful and overwhelming. When this happens Lena usually has a hard time handling those situations when they occur. To prevent this, Lena tries to be as structured as possible in her work, though she’s not the great planner she thinks she is.

Today

Every morning Lena reads the morning paper to keep up with the information flow in the society. She sees herself as fairly well informed about culture and the society and she thinks it’s important to have knowledge that is up-to-date. Lena is also a frequent user on facebook, though she doesn’t post so much. She mostly follows friends and looks up pages of things that she thinks is interesting. Her phone is her second source of finding information.

Since Lena has difficulties in finding a boyfriend, she is using some dating sites and applications to try to meet her life partner, but she thinks that it’s hard to find new places to go to; it gets monotonous to always go to a restaurant or a café. Lena wants to get a more active lifestyle as well as extend her common knowledge about everything she finds interesting. She wants to meet someone who she can share her thoughts with, as her friends doesn’t share her interest in more deeper discussions, rather than to talk about plain gossip.