Roy - Scenario 2

Roy has invited his best friends to his apartment in Södermalm on a Sunday for a casual hang out. They start by cooking a meal together and enjoying each other's company. They start to talk about video- and computer games, more specifically how great they are. One of Roys friends mentions that Tekniska Museet has as an exhibition called "GAME ON" that displays all kinds of games, old as new. There is an entrance fee but it's not that high. Everyone thinks it's a great idea and they immediately visit Tekniska Museets website to learn more about the GAME ON exhibition. The more they read, the more their excitement grows. They check the fastest way to Tekniska Museet and are just about to leave.

"But wait a minute, says Carl, one of Roys friends,

"It's Sunday today, which means that there will probably be a lot of kids there with their parents."

"Yes that is most likely true" replies Roy.

“This could mean that some of the games will be occupied and we’ll have to wait for our turn.” says Carl.

“You’re probably right, maybe it’s not such a smart idéa to go when we might have to wait in line to play the best games.”

Everyone in the group goes quiet.

"By the way, don't you have the new FIFA 15 on your Playstation 4?" says Carl.

"Yes I have! Why don't we have a tournament instead, it's free and there won't be any annoying kids?" says Roy.

Everyone agrees and instead of going to the museum they sit at home playing video games.

Main Persona

Name: Roy Gyllenstååhl
Age: 22
Hometown: Stockholm, Sweden

Background

Roy Gyllensthåål is from Stockholm, he is 22 years old and studies his third year at Stockholm University to become a lawyer. He lives with his girlfriend Emma and they have been together for around 2 years. When it comes to music he prefers to listen to american folk music, mainly because he likes the feels it gives him but also because it soothes his mind. When listening to music he likes to give his good old guitar a go and play along even though he isn’t that great.

Personality

Roy is a very ambitious guy who does everything to succeed with what he has sought out to do. Humble isn’t really his thing and he loves it when people recognises his daily performances. A cause for this can be that he is the youngest child in the family, a ‘mommys boy’ and that his two older sisters has spoiled him throughout his life. When he sees someone that does something better then him he can become quite jealous and therefore he always tries to improve. Even though he likes to look good in public he does not apply this to when he is at home where it can be quite messy sometimes. He can have quite a temper when things does not go as planned but he has a lot of ways to handle this.

Today

In his spare time he likes to do family research because it fascinates him to see where he comes from. He is also interested in environmental issues and tries to always stay updated with the latest discussions about this. Traveling and seeing new places is something he likes and would like to do more, he believes that you should try to get as much experience as possible while you are young. Cooking food is something he has started to fancy since he moved in with his girlfriend and the kitchen is a place where he has time to reflect upon his daily life. Roy is what you would call a social media junkie and he enjoys taking photos of his daily performances and uploading it to instagram for all his friends to see. He doesn’t really go to museums because he associates those places with his younger schooldays. At that time he was always forced to go and therefore he has a negative attitude towards it.

Pain points

Importance	Primary persona - Roy	Secondary persona - Lena
Finding the museum	5	2
Information about exhibitions	4	3
Interactivity with the exhibitions	3	2
Going to the museum with a friend or in a group	5	1
Clear opening hours	5	4
Using your smartphone interactively at the museum	4	2
Importance of low cost	5	2
How important is it to actually want to visit the museum?	5	3
The importance of being interested in subjects of the exhibitions	3	1
The amount of time it takes	4	2
How important it is to have fun in the exhibit	4	2
How important it is for it to be enlighting	2	5

1: Not very important----- 5: Very important

Secondary Persona - Lena Johansson

Secondary Persona

Name:            Lena Johansson 

Age:               34

Hometown:   Stockholm, Sweden

Background

Lena is born and raised in Stockholm. She works at Blackeberg Gymnasium as a curator; a job she really enjoys as she thinks that she can make the students lives better. Lena currently lives alone in a small apartment near Kristineberg but dreams about meeting the right man to have children and start a family with.

 Lena has a lot of female friends that she hangs out with. The highlight of the year is when Melodifestivalen starts and they all gather to watch and talk about it. They also travel together once a year with charter to spend time together.

Personality

Lena is a very social person, she loves to meet and get to know new people. She always has a smile on her lips and she finds it easy to laugh at almost everything. However, she has difficulties in finding a life partner. She has had some problems with relationships previously in her life and has a hard time to commit to someone.

 Sometimes her work can be stressful and overwhelming. When this happens Lena usually has a hard time handling those situations when they occur. To prevent this, Lena tries to be as structured as possible in her work, though she’s not the great planner she thinks she is.

Today

Every morning Lena reads the morning paper to keep up with the information flow in the society. She sees herself as fairly well informed about culture and the society and she thinks it’s important to have knowledge that is up-to-date. Lena is also a frequent user on facebook, though she doesn’t post so much. She mostly follows friends and looks up pages of things that she thinks is interesting. Her phone is her second source of finding information.

Since Lena has difficulties in finding a boyfriend, she is using some dating sites and applications to try to meet her life partner, but she thinks that it’s hard to find new places to go to; it gets monotonous to always go to a restaurant or a café. Lena wants to get a more active lifestyle as well as extend her common knowledge about everything she finds interesting. She wants to meet someone who she can share her thoughts with, as her friends doesn’t share her interest in more deeper discussions, rather than to talk about plain gossip.

Roy - Scenario 1

Roy - Scenario 1

Roys girlfriend Emma has decided that they should do something special together this weekend instead of just hanging around at home. Emma propose that they go to a museum, something they haven’t done together before, and she suggests that they go to Fotografiska muséet. Roy isn’t too happy about going to the museum, he feels uncertain about whether it would be fun, because for Roy museums are something you had to go to back in grade school. Roy would rather go to the movies and see “Guardians of the Galaxy”, a movie he has been looking forward to seeing for some time. Going to the movies feels more like something that will assuredly be fun, whereas a museum feels way more uncertain. After Emmas persistence in her suggestion, Roy decides to look up what a visit to Fotografiska would mean.

Roy finds the museum website, which displays pictures from what he presumes are the exhibitions, these don’t really affect him that much, right now he’s focused on finding out where the museum is, what you do there, opening hours (hoping it will be closed!), prices and what it offers. He has to click around the website quite a lot to find all the information, but in the end he feels that some of his questions are left unanswered, mainly what the visit would offer and what you really do there.

Roy begs Emma to go to the movies, but she counters his proposal by telling him they went to the movies two weeks ago to see a movie of his choice! Roy gives in and they go to the Fotografiska. At the musuem, Roy is positively surprised and he and Emma spend almost the entire day there. Seeing the images in this environment feels entirely different from watching them on the website. He and Emma talks about the visit all day and both agree that it was worthwhile. Roy feels like he certainly would visit again if there was some new exhibit or perhaps even visit another museum. Although he feels more positive towards museum visits now, he feels that visiting another museum might not be as rewarding as this one was.

Overall, Roy is positive about the experience, but he feels that the the way to the actual museum was hard. He felt like his initial investigation of the museum didn’t do it justice and that easier access to information about not only that museum, but all museums in the area, might persuade him to visit more. He feels his newfound interest for museums is decreased because of the cumbersome activity of researching the museums.

Lena - Scenario 2

It is 7 o´clock friday morning. Lena is reading the newspaper in her small apartment in Kristineberg while having breakfast. She is in good spirits since it´s almost weekend and she feels like she could really need to take her mind of work for a while and this weekend is one where she doesn´t have any plans at all. In the newspaper she sees an advertisement for the latest exhibition at Naturhistoriska riksmuseet. It reminds her that it has been quite a long time since she last visited a museum. She reflects upon this for a while. She remembers that she used to go a lot to museums when she was younger and she has always had an interest for culture. She points out to herself that it must be because of how hard she has been working the past few years. A thought comes to her mind that maybe it is time for her to make her comeback as a museum visitor. She arguments with herself that she doesn’t have any plans and maybe a visit to the museum would be a nice and relaxing way for her to get her mind off work.

She is awakened from her daydream by the phone ringing. She answers her phone and hears the voice of her manager. She can tell right away by the tone of the managers voice that this won´t be good news. Just as she predicted her manager apologetically asks her to come in and work on saturday.

She puts down the phone, sighs and realizes that her weekend just became 50% shorter. She glances down at the ad for Naturhistoriska riksmuseet and knows that the only time she will have a chance to go there this weekend will be on sunday. But the extra workday has completely ruined her mood and she decides that sunday will be a day where she stays at home and watches a whole season of the big bang theory and eats ice cream.  

Lena - Scenario 1

Lena - Scenario 1

Lena has a date and her date wants to go to a museum of her choice. This makes Lena a little uncomfortable, but she wants to make a good first impression, so she agrees. But Lena doesn’t go to a lot of museums and doesn’t know which one to go to. She decides to look for information about different museums in the Stockholm area. She decides to use the internet to find information, but finds it really hard and tiresome to find information about the museums and what they offer. She feels like she just gets a bunch of links to the museum websites which take time to navigate and some of which are even too hard to find relevant information about.

In the end she decides to just go to the Naturhistoriska riksmuséet, where she has been before, but she doesn’t feel like it’s the optimal choice for the purpose. She and her date find that they have quite a good time at the museum, especially Lena is positively surprised, she didn’t expect it to be so enlightening and fun to see the exhibits.

She finds the museum experience something she’d like to do again, but perhaps at a different museum, and she’d like it to be easier to find a new museum and relevant information about its exhibits. She’d like this to be something you could find on facebook or a single website or app which has information about all museums in the area easily available. She wants it to tell her about the museum, what exhibits there currently are and other information that might be relevant or interesting.