(P1 - Woman age 40-50)
(P2 - Woman age 25-30)
Approximately how often do you go to a museum?
P1 - "Max 2 times a year"
P2 - "Not even that, once a year."
Why is that?
P2 - "Because it takes time. Your mind should be set on going to a museum. You are stressed quite often and you do not have a open mind."
P1 - "I tend to go mostly with my job, otherwise private I'm usually not that interested."
What do you think would make you go more often to museums?
P2 - "If I had more private time."
P1 - "Or something you were interested in."
Do you go alone or in a group?
P1 & P2 - "in group"
Have you ever been alone in a museum?
P1 - "No"
P2 - "No but at exhibitions"
Would you consider integrating your smartphones in the visit, for example, get more information on it?
P2 - "No"
P1 - "Yes"
For example: some museums have apps you can download to get more information, is that something you would consider?
P1 - "Then I'd have to be very interested if I wanted more information"
P2 - "The young generation (aimed at P1) sees an opportunity. Older generations says what a pain”
Do you have any particular memory of a good museum experience? Something that stands out?
P2 - "The Photographic museum in Stockholm. The images were shocking, something you did not expect which sticks and it becomes an experience, even if it might not be something nice (**referring to the images). It touched and you will not forget it."
P1 - "I can not think of anything that was extra good."
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