After reading about UCD I have come to realize that there are a lot of things about the design process that you can easily overlook when you think about design. The design process is built on the foundation of a lot of different perspectivs and ideas and I think that you oftenly take the design process for granted but it is actually a very complex and well thought process.
There are different ways of working with design. The book mentions four different appproaches on how to think when you create a design and all these different approaches have their own pros and cons. There are also different ways of researching what approach might be best to use for your own specific idea and cause. There are many ways to think when you are working with projects invovling interaction design. Therefore you must do research to be able to know and plan which way to proceed with your design ideas.
The way in which you analyze your research also plays an important part in deciding how to create your design.
I think that it is easy to go ahead of yourself when you have an idea and you use your own perspective, energy and imagination as fuel when you create your design. This way it can be problematic when your design is finished and you have only trusted your instincts. I think it is important that you do proper research that is relevant for your specific idea and that you analyze it carefully so that you know what road to take when you are working with interaction design.
Question for discussion: Say for example that your target group is the whole world. Since cultures and people are unique all over the world, how do you choose where and how to do your research? How do you make quick and cost effective research for a large target group?
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