Rabble is a smartphone app designed to notify its user of discounts or sales and deals nearby. It uses GPS to see how close they are and display relevant information about the sales such as what it applies to and for how long. Rabble has been used as well by companies to make their locales more visible to the target group (smartphone users).
I'm thinking that a similar solution could be applied to our target group, people who don't go to museums often. I Rabble helps people find new places to do consuming, then you proboably could make an app to help people find museums and information about them.
The idea would be something along the lines of an app which either notifies the user of discounts on certain museums and exhibits, or instead act as an easy way to get an overview of the museums nearby and what they offer.
Problems for Rabble’s users might be that they often get what they need, but few times get exactly what they’re looking for. I might, for example, be interested in a certain kind of headset for my phone, and find that Rabble has a discount on a similar, but decidedly different headset. I will get something similar, but not exactly what I wanted in the first place. For consumers this might not always be a problem, but if we would apply it to an app for museums, it might work differently!
Museums, as opposed to consumer electronics, are vastly differenty. No two museums are the same! You can’t expect to reach out to people who might be interested in a certain exhibit at a certain museum by ordering them after which have a discount or which are near you. You would rather have to order the museums after preference or similar attributes at first.
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