I have chosen to analyse the different eventplanners for Stockholm. By eventplanners I mean websites and apps where you can find out what is going on in Stockholm. At first I thought “This will be great, event planners must be one of the most interactive kind of sites you can come around”. It took me about 5 minutes of searching on google and google play to realize that the state of the art eventplanner sites are not very good when it comes to interaction. Firstly most of the websites are ugly. The first feeling that I got from many of these sites was a feeling of being overwhelmed with text and information. It made me want to close down the sites immediately. The sites tried to force information on me that I wasn´t at all interested in. It was like being washed over by a great wave. My goal was to find information about what different kinds of things were going on at museums in Stockholm. I wasn´t at all interested in the latest talk shows or which bar is hip at the moment. Here are some example of websites with too much information that you don´t want: http://www.alltomstockholm.se/, http://www.yelp.se/events
Once you manage to get past the first shock of letting your brain process the sea of information that is thrown at you, you finally get a chance to look up the menus. Most of these sites have pretty good and simple menus and you can easily find where to look for events at museums. But I think the first impression is very important and most of these websites are lacking in that area.
The most interactive and also the most appealing from a design perspective was this website: http://www.visitstockholm.com/
I think it is good because the first thing you see is warm and very inviting picture of Stockholm by the water. You then see the menu. It is a simple menu where you can choose what information you are looking for. After making your choice on the menu you get sent to a submenu where you can narrow your search down to find more specifically what you are looking for. I chose culture and history for example. You the get to see images of what is going on around stockholm in your search category. You can click on these images to find out more about that particular event and watch videos asociated with the event. i think this is a good and inviting way to find out what you can do around stockholm. It is user friendly and simple unlike most the other sites that just try to throw tons of information in your face.
Something I would like to see more of on these websites is videos. I think many of the museums would benefit from having an introductory video on their page showing the current exhibitions so the visitor can get a glimpse of what you can experience at the museum. For example when I visited tekniska museet along with my fellow groupmates we saw the exhibition Game on. It was a very interesting exhibition where you could play all sorts of different videogames. If I had seen a short video with a presentation of that exhibition I am sure I would have gone there earlier. It was truly an incredibly fun exhibiton but I hadn´t heard of that exhibition at all beforehand. This makes me think that museums should work on advertising themselves more so that they can reach out to people. I think that one of the reasons for people not going to museums is that people simply are unsure of what to expect from the museum. People never have a clue about what is going on and therefore they never go.
Lastly I would like to point out that I couldn´t find any good apps whatsoever for finding events in Stockholm. This is something that confuses me since there are so many websites for events. Perhaps I am bad at finding apps or maybe there simply aren´t any good apps out there. I believe that there must be apps out there though but since I could not find these apps it makes me think that the apps should be easier to find and access.
No comments:
Post a Comment